Posts Tagged ‘view through conversions’

Nike. Apple. Google. Our culture is all about brands, yet sometimes there is so much emphasis on conversions and ROI that the importance of branding is forgotten. On the flip side, billboard ads are all about branding. Rarely does a billboard entice someone to purchase a product immediately, but its presence makes a difference the [...]

We have recently implemented view-through and click-through conversion tracking for our clients. This means we now know exactly how many people bought something (or completed a lead form) because they clicked on or saw a ReTargeted ad.