Posts Tagged ‘Flowtown’

I am going to highlight a few innovative and interesting ways to leverage new marketing technology over the course of the next few posts. We have seen a recent influx of buzz around the importance of a Facebook Fan and how much a Fan is potentially valued at. The importance of the Facebook Fan count, [...]

Before the invention of online marketing, the results of marketing campaigns were derived implicitly. Sure, millions of people saw the Slinky commercials, but did James Industries (Slinky’s manufacturer) really have a good way to measure how those commercials affected their sales? Obviously, the beauty of online marketing is that you can track metrics, and this [...]

“I don’t know the key to success, but the key to failure is trying to please everybody.” – Bill Cosby It’s great when you see someone following their own advice, as Bill Cosby just released a hip-hop album that promotes conscious hip-hop. This definitely isn’t going to please everybody, but it’s music he’d feel comfortable [...]