Posts Tagged ‘conversions’

ReTargeter CEO, Arjun Arora, and Persona Marketing expert, David W. Fauvre, MA, discuss the benefits of using banner optimization product, ReTargeter Resonate, to increase conversions, optimize ad serving and improve conversion funnels. Fascinating insights into how to leverage off of Instinctual Persona based online marketing and psychographic profiling to optimize online marketing.

Tweet If you haven’t heard by now, ReTargeter recently announced ReTargeting 2.0 – a suite of innovative products based around our ReTargeting technology. One of our exciting new products is RTMail, lets you stay in front of your contact list after they open your emails, and works especially well with email marketing campaigns. When testing [...]

The basic nature of ReTargeting has huge benefits for anyone who’s trying to retain customers. By solely targeting the users who have been to your site, retargeting can help out any company that needs to retain customers to drive sales, such as companies with a freemium modeled product. With an optimized conversion funnel, these retained [...]

Before the invention of online marketing, the results of marketing campaigns were derived implicitly. Sure, millions of people saw the Slinky commercials, but did James Industries (Slinky’s manufacturer) really have a good way to measure how those commercials affected their sales? Obviously, the beauty of online marketing is that you can track metrics, and this [...]

Setting up your own tracking links via Google Analytics gives you a way to track your banners’ clicks from your end, as well as any incoming traffic from any link you put out on the internet. This is very important as it gives you data that you can use to justify the resource costs that [...]