Posts Tagged ‘conversion tracking’

The basic nature of ReTargeting has huge benefits for anyone who’s trying to retain customers. By solely targeting the users who have been to your site, retargeting can help out any company that needs to retain customers to drive sales, such as companies with a freemium modeled product. With an optimized conversion funnel, these retained [...]

Before the invention of online marketing, the results of marketing campaigns were derived implicitly. Sure, millions of people saw the Slinky commercials, but did James Industries (Slinky’s manufacturer) really have a good way to measure how those commercials affected their sales? Obviously, the beauty of online marketing is that you can track metrics, and this [...]

We have recently implemented view-through and click-through conversion tracking for our clients. This means we now know exactly how many people bought something (or completed a lead form) because they clicked on or saw a ReTargeted ad.