Posts Tagged ‘click through conversions’

Setting up your own tracking links via Google Analytics gives you a way to track your banners’ clicks from your end, as well as any incoming traffic from any link you put out on the internet. This is very important as it gives you data that you can use to justify the resource costs that [...]

We have recently implemented view-through and click-through conversion tracking for our clients. This means we now know exactly how many people bought something (or completed a lead form) because they clicked on or saw a ReTargeted ad.