We have recently implemented view-through and click-through conversion tracking for our clients. This means we now know exactly how many people bought something (or completed a lead form) because they clicked on or saw a ReTargeted ad.
One of our clients, a company that sells dog food and other pet related products online, recently implemented our new conversion tracking system.
We saw some interesting results for the sales ReTargeter helped generate:
- <10% of the sales came directly from clicks on the ads
- ~40% of the sales came within 48 hours of someone seeing an ad
- The remainder of the sales were generated by somone who had seen an ad more than 48 hours ago
We were also able to share with our clients which ads led to the most conversions.
PS: We can also track the total dollar value of the sales to see how that compares to other channels.
Tags: bounce rate, click through conversions, conversion tracking, conversions, display ads, retargeting, sales, view through conversions
What is the strategy for gaining the metrics, or are these available to your customers?
Brett, thanks for the comment. These metrics are absolutely available to our customers through our platform.
[...] on your own end. ReTargeter offers the additional metric of view-through conversion tracking (see view-through conversion tracking for retargeting). This metric shows conversions that people made after seeing an impression, but then proceeded to [...]
[...] funnel, these retained users will be more prone to convert. Additionally, ReTargeter’s ability to track click-through and view-through conversions can display the value of your campaign beyond what’s offered to you by your analytics [...]