Executive Summary:
Imagine if you could show your company’s banner ads on every major website to your websites visitors just after they left your site. Well that’s exactly what ReTargeter helps you do. ReTargeter displays your ads on hundreds of thousands of popular sites across the web exclusively to people who have recently visited your site. The ReTargeter solution is simple: place a few lines of code on your site and send ReTargeter a standard set of banner ads.
Marketing on the web is focused almost exclusively on the upper end of the sales funnel (bringing users to your site) but very few solutions exist to allow sites to keep users coming back to complete registrations or sales and/or engage with the site. This is where the ReTargeter solution comes in. ReTargeter not only makes your brand unforgettable by displaying it on prominent sites but increases conversion rates significantly. ReTargeter optimizes your current marketing and ad spend!
ReTargeter is based in San Francisco and was founded by Arjun Dev Arora. Arjun was most recently the head of BD for Yahoo! Real Estate and prior was in investment banking at Jefferies Broadview. Advisors to ReTargeter include: Auren Hoffman (CEO of RapLeaf and Silicon Valley Angel Investor) & Tod Sacerdoti (CEO and Founder of BrightRoll).
PDF Profile For Auren Hoffman
PDF Profile For Tod Sacerdoti
About Arjun Dev Arora:
Arjun is the President of ReTargeter. Arjun was recently the head of business development for Yahoo! Real Estate. His duties in that position included creating and managing partnerships, driving sales, marketing to both consumers and businesses and strategic & financial planning for Yahoo! Real Estate. He was instrumental in leading the new “open-platform” strategic shift for Yahoo! Real Estate in 2008.
Arjun has advised on M&A deals and IPOs for various technology companies during his tenure at the international investment bank Jefferies Broadview.
Arjun advises various start-up companies in the Silicon Valley with strategic planning, monetization and funding.
Arjun graduated from UC Berkeley with degrees in Electrical Engineering, Computer Science and Entrepreneurship & Technology.
PDF Profile For Arjun Dev Arora
Recent Press:
Samir Soriano - Guest post on Social Media Today
ReTargeter mentioned as a great way to track your audience
Ads That Follow You Across the Internet – A Twist on an Old Idea
Arjun Dev Arora - Interviewed for ‘Back Office Exposed: ReTargeter’
‘Facebook Fan ReTargeting’ mentioned on Adotas.com
ReTargeter mentioned in Business Week — “Seeking Great Candidates Online”
ReTargeter mentioned in USAToday — “Ask An Expert with Steve Strauss”
Arjun Dev Arora - Interviewed at the Twiistup Conference in Los Angeles
Arjun Dev Arora - Interviewed on Small Business Trends Radio
Arjun Dev Arora - Interviewed on The Business Makers Show
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