Display advertising is the biggest source of monetization for many publisher websites.  In an article written by Bloomberg.com’s Brett Pulley, “Revenue at Times Co.’s websites, including NYTimes.com, About.com and Boston.com., increased 20.5 percent to $94.3 million. Internet advertising revenue at the websites increased 19.8 percent to $50.4 million, mainly due to growth in national display advertising, the company said.”
With such a huge impact on the revenue of a news giant like NYTimes, it’d be interesting to see see exactly how people really feel about online advertising. Â Check out our infographic below for a visual guide on some of the latest data in the online advertising industry:
Online Advertising and How People Feel About It
Can’t help but recall the (very recent) times when people wondered why Facebook isn’t monetizing as aggressively as they could. Now that they’re beating everyone else in the total share of display ads, everyone knows they were just waiting for the best time, partnerships, etc… There’s still a lot for them to improve (issues related to security, privacy, etc), and I hope they will. If they do, they (and their revenues) will grow substantially more.
Wow, those click rates for news users are a lot higher than I would have expected.
On a side note, a very nicely designed infographic, thanks for sharing this.