Zendesk was chosen as banner ad winner for the month of May based on a crucial element in marketing strategy: a high Return on Investment (ROI). This month’s winner was chosen on a different metric: brand awareness. Brand awareness is imperative in the promotion of a product or service, especially in the early stages as a brand is first introduced. In the long-term, it helps to build and maintain a strong and loyal customer base. Brand awareness is one of the main goals of advertising and can be achieved through ReTargeting, as targeted advertising is delivered to consumers based on their previous internet actions and users can be brought back to the brand, even after they have left the site. June’s banner ad winner, Tungle.me, has been one of the best performing ReTargeting campaigns when it comes to brand awareness. Keep in mind, building brand equity isn’t instantaneous; it takes time, the right message, and requires a strong call to action.

	Patience: Patience is a virtue, so they say – and that applies to reaping the benefits of a good marketing crop as well. Building brand awareness takes time. With time comes the ability to recall and recognize a brand because brand exposure leads to brand awareness. Creating a banner ad that’s effective, such as Tungle.me’s, is important in reminding users to return, keeping the brand at the top of people’s mind. Seeing Tungle.me’s logo, with its clock-like image, reminds me that time-is-ticking—I have meetings that need to be scheduled and Tungle.me can help keep me up-to-date and organized.
	Message: Brand awareness makes it so that customers differentiate your brand from other competitors and remember the product and return to your site. Displaying a short, crisp, and clear message is crucial in marketing your product as it will effectively get the brand across to your audience. The banner ad’s short message “Scheduling Made Easy” reminds one of the ease of setting up an account and managing their schedule. As a member, this is a great subtle reminder of how Tungle.me syncs with my calendar to make scheduling meetings, appointments, calls, and more, easy.
	Call to Action: As discussed in the previous months’ blogs, having a call to action button is a must have in any banner creation. Tungle.me displays a strong “Learn More” call to action at the bottom of the banner. The button, in solid green, contrasts against the purple background, both non-neutral colors, calling attention to the button and enticing the audience to click and soon be on their way towards discovering the ease of scheduling.