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Politicians, Mushrooms and ReTargeting »
How to upset your Board and increase sales at the same time admin
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Thursday Oct 8

Since our inception we have been working diligently to increase brand awareness, brand credibility and most importantly revenue for our clients. Here are a couple examples:

Start-up X–
One of our clients is a amazing start-up which helps companies manage their social media presence more effectively. Startup X recently started a campaign with ReTargeter. Soon after the campaign started, the CEO received a call from a board member asking why they were spending money advertising on sites like Yahoo!, ESPN, and major newspapers. The board member had been seeing the ads everywhere on the web and was clearly concerned the company was wasting money. The CEO calmly explained that they were using ReTargeter and they all had a good laugh.

StickerJunkie–
StickerJunkie, a sticker company started by a well known entrepreneur, recently launched a ReTargeter campaign as a stand alone marketing test. What they noticed was truly awesome, not only was there an overall increase in brand awareness and conversions directly from the banners, there was also a general increase in conversions across the site including lifts in direct and search traffic. The most interesting result was an increase in high value orders. The big spenders were taking longer to decide on the purchase and were also visiting competitors sites. These particular folks eventually decided to purchase with StickerJunkie as they saw the ads everywhere.

Contact us today to learn how ReTargeter can help you.

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About Us

ReTargeter is based in San Francisco and was founded by Arjun Dev Arora. Arjun was most recently the head of BD for Yahoo! Real Estate and prior was in investment banking at Jefferies Broadview. Advisors to ReTargeter include: Auren Hoffman (CEO of RapLeaf and Silicon Valley Angel Investor) & Tod Sacerdoti (CEO and Founder of BrightRoll).

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