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ReTargeter goes Social! Announcing Fan ReTargeting

admin — Wed, 03 Mar 2010 18:52:30 +0000

We are proud to announce today our latest product — Fan ReTargeting!

For every website visitor that hits your website and leaves, we show them a banner ad like the one below. This banner will appear across thousands of sites exclusively to people who have been to your site. If the visitor is signed into Facebook, they will see their friends who are fans of your brand in the ad unit and they can become a fan directly through the banner (no need to click out).

ReTarget potential fans with this ad unit!

Learn more at FanReTargeting.com

Here is how it works:
Step 1: Visitor comes to your website
Step 2: Cookie is dropped on the users browser (We provide you with the code for your site).
Step 3: Visitor hits websites within our network (one of the largest) and sees your fan page banner ad (like the one above)
Step 4: They click on the ad unit and become a fan immediately (if they are signed into Facebook)

More Fans means more people will be aware of the products / events your business markets through your Facebook!

Price — it’s still only $500 a month (for now).

Food for thought: From a recent conference: Did you know, the Victoria Secret’s PINK brand gets 25% of sales directly from their Facebook fan page?

ReTargeter: We eat our own dog food and help sell it!

Arjun — Mon, 08 Feb 2010 22:59:46 +0000

We have recently implemented view-through and click-through conversion tracking for our clients. This means we now know exactly how many people bought something (or completed a lead form) because they clicked on or saw a ReTargeted ad.

One of our clients, a company that sells dog food and other pet related products online, recently implemented our new conversion tracking system.

We saw some interesting results for the sales ReTargeter helped generate:

<10% of the sales came directly from clicks on the ads
~40% of the sales came within 48 hours of someone seeing an ad
The remainder of the sales were generated by somone who had seen an ad more than 48 hours ago

We were also able to share with our clients which ads led to the most conversions.

PS: We can also track the total dollar value of the sales to see how that compares to other channels.

ReTargeter in 2010: Bigger, Faster, Stronger

Arjun — Mon, 08 Feb 2010 22:55:38 +0000

Happy New Year! I wanted to take this opportunity to thank everyone for their support in 2009, we had an amazing year, and are looking forward to even bigger things in 2010! We are working hard on various ways to continue to improve the experience going forward.

We were fortunate enough to have ran interesting and impactful campaigns for amazing companies/people in 2009.

Check out a small sample here: http://www.retargeter.com/clients

So what’s coming in 2010? We are working on creative products and partnerships that will provide our clients with more ways to stay in front of their users. A little too early to tell you now, but check in with us in the coming months to see what we’ve got cooking.

Hope you have a wonderful and fruitful year!

Bill Cosby and a Holiday Gift!

admin — Thu, 24 Dec 2009 19:47:23 +0000

“I don’t know the key to success, but the key to failure is trying to please everybody.” - Bill Cosby

It’s great when you see someone following their own advice, as Bill Cosby just released a hip-hop album that promotes conscious hip-hop. This definitely isn’t going to please everybody, but it’s music he’d feel comfortable playing to his grandchildren.

Why are we telling you this? Because Cosby recently used ReTargeter to promote his new album by recapturing the interest he generated through various press releases, TV spots and other online sources.

Cosby is very passionate about his cause and we’re happy he chose ReTargeter to ensure his message is not forgotten.

Now onto the Holiday Gift!

We convinced our friends over at Flowtown to give our customers a special invite that gives you a free account and 500 free imports if you upgrade to a paid account.

At ReTargeter we’re passionate about helping you build long term relationships with your customers and we think Flowtown is a revolutionary tool that helps you stay relevant and connected with all of your contacts and customers.

https://flowtown.com/signup?type=free&code=retgift <– Try it out free

Happy Holidays!

Politicians, Mushrooms and ReTargeting

admin — Thu, 24 Dec 2009 19:43:09 +0000

In the last couple of months we have run campaigns for politicians running for office in Texas and Connecticut. They have leveraged ReTargeter to help them stay in front of their voter base and also to help in raising awareness and funds for their campaigns.

BTTR Ventures (a company that takes coffee waste and uses it to grow gourmet mushrooms) has recently used ReTargeting to help them in their effort to win the BBC World Challenge, an international competition for sustainable companies. They drove lots of traffic to their site through an aggressive PR campaign and then used ReTargeter to ensure those folks voted for their project. We are happy to announce that BTTR Ventures placed in the top three and was invited to The Hague for the international awards ceremony!

How to upset your Board and increase sales at the same time

admin — Thu, 08 Oct 2009 17:14:36 +0000

Since our inception we have been working diligently to increase brand awareness, brand credibility and most importantly revenue for our clients. Here are a couple examples:

Start-up X–
One of our clients is a amazing start-up which helps companies manage their social media presence more effectively. Startup X recently started a campaign with ReTargeter. Soon after the campaign started, the CEO received a call from a board member asking why they were spending money advertising on sites like Yahoo!, ESPN, and major newspapers. The board member had been seeing the ads everywhere on the web and was clearly concerned the company was wasting money. The CEO calmly explained that they were using ReTargeter and they all had a good laugh.

StickerJunkie–
StickerJunkie, a sticker company started by a well known entrepreneur, recently launched a ReTargeter campaign as a stand alone marketing test. What they noticed was truly awesome, not only was there an overall increase in brand awareness and conversions directly from the banners, there was also a general increase in conversions across the site including lifts in direct and search traffic. The most interesting result was an increase in high value orders. The big spenders were taking longer to decide on the purchase and were also visiting competitors sites. These particular folks eventually decided to purchase with StickerJunkie as they saw the ads everywhere.

Is your marketing funnel optimized?

admin — Mon, 31 Aug 2009 21:57:55 +0000

At ReTargeter we work with a clear understanding of our clients marketing funnels so that we can increase traffic, brand awareness and sales. Included below is one basic approach to the internet marketing funnel that has proven effective for many companies. We would love to hear your thoughts and best practices in the comments section.

~~~~~~~~~~~~
Top of the Funnel – Driving Traffic
SEO (Search Engine Optimization)
Great site for insights into SEO basics and new trends – http://www.seomoz.com/

SEM (Search Engine Marketing)
http://adwords.google.com & http://advertising.yahoo.com/smallbusiness/ysm

Links to your site
Get as many companies / people as possible to link to your site (with relevant keywords)

Blog
Update a blog regularly with relevant and interesting content for your audience

Facebook
Build a fan page and post regular updates; give some personality to your business

Twitter
Post updates that are relevant for your industry – avoid posting too often or posting blatant sales messages
Reach out to people via twitter by using the @ function or by adding them. Engage in conversation!
Use hashtags (example: #topic) that are relevant to your tweets so searchers will find your feed

PR / Direct Sales / Email Marketing
More “traditional” methodologies to drive traffic and interest to your site

Middle of the Funnel – Closing Sales
ReTargeter
www.ReTargeter.com – make sure your visitors never forget your brand 

Email Marketing
Send monthly / weekly / quarterly updates with valuable content to your list of contacts
Also use auto-responders for people who are interested and submit an email

Post Sale – Creating trust and word of mouth
Facebook & Twitter & LinkedIn
Connect with your clients on various social media platforms to stay connected

Testimonials
Get testimonials for the site, twitter, facebook and/or the blog

ReTargeter Announces Twitter Contest (Win 2 Months Free)

admin — Thu, 16 Jul 2009 04:56:01 +0000

Want a chance to win two months of free retargeting for your company or your favorite charity? Just include “#retargeter” in a tweet and you are automatically qualified. ReTargeter will pick a random winner after 30 days, to be announced on August 15, 2009!
Get free advertising or support your favorite cause. It’s simple, fast, and free.

Let the games begin!

10 Best Practices For Creating Effective Banner Ads For ReTargeting

admin — Wed, 15 Jul 2009 19:37:12 +0000

#1: Keep It Simple! – Have one simple message and a clear and powerful image

#2: Buttons Increase CTR – A succinct call to action within a button is ideal

#3: Honesty Is The Best Policy – Make your offer and/or value proposition clear and honest

#4: Give It Away – Hold a promotion or have a contest, give away free products

#5: Beauty Sells – Shameless but true, a picture of an attractive person increases CTR

#6: Be BOLD – Use a powerful headline: get people to think / react & then click

#7: No White Backgrounds – They blend in with the page & don’t allow your ad to pop

#8: Stay Relevant! – Have ads that are relevant to current events or important new trends

#9: Iterate! – Keep trying new ideas & ads until you find one that works for your users

#10: Your Ideas? – We would love to hear from you!! What are your thoughts / best practices?!

ReTargeter Sponsors The TechCrunch August Capital Event

admin — Wed, 15 Jul 2009 19:20:35 +0000

We met some great people at the Annual TechCrunch August Capital event which was a blast as always! Great to see innovative new ideas, people and companies from across the world. Check out a few fun pictures below:

Here is a link to the event: TechCrunch August Capital Re-Cap