We have recently implemented view-through and click-through conversion tracking for our clients. This means we now know exactly how many people bought something (or completed a lead form) because they clicked on or saw a ReTargeted ad.
One of our clients, a company that sells dog food and other pet related products online, recently implemented our new conversion tracking system.
We saw some interesting results for the sales ReTargeter helped generate:
- <10% of the sales came directly from clicks on the ads
- ~40% of the sales came within 48 hours of someone seeing an ad
- The remainder of the sales were generated by somone who had seen an ad more than 48 hours ago
We were also able to share with our clients which ads led to the most conversions.
PS: We can also track the total dollar value of the sales to see how that compares to other channels.
Happy New Year! I wanted to take this opportunity to thank everyone for their support in 2009, we had an amazing year, and are looking forward to even bigger things in 2010! We are working hard on various ways to continue to improve the experience going forward.
We were fortunate enough to have ran interesting and impactful campaigns for amazing companies/people in 2009.
Check out a small sample here: http://www.retargeter.com/clients
So what’s coming in 2010? We are working on creative products and partnerships that will provide our clients with more ways to stay in front of their users. A little too early to tell you now, but check in with us in the coming months to see what we’ve got cooking. 
Hope you have a wonderful and fruitful year!
In the last couple of months we have run campaigns for politicians running for office in Texas and Connecticut. They have leveraged ReTargeter to help them stay in front of their voter base and also to help in raising awareness and funds for their campaigns.
BTTR Ventures (a company that takes coffee waste and uses it to grow gourmet mushrooms) has recently used ReTargeting to help them in their effort to win the BBC World Challenge, an international competition for sustainable companies. They drove lots of traffic to their site through an aggressive PR campaign and then used ReTargeter to ensure those folks voted for their project. We are happy to announce that BTTR Ventures placed in the top three and was invited to The Hague for the international awards ceremony!
Since our inception we have been working diligently to increase brand awareness, brand credibility and most importantly revenue for our clients. Here are a couple examples:
Start-up X–
One of our clients is a amazing start-up which helps companies manage their social media presence more effectively. Startup X recently started a campaign with ReTargeter. Soon after the campaign started, the CEO received a call from a board member asking why they were spending money advertising on sites like Yahoo!, ESPN, and major newspapers. The board member had been seeing the ads everywhere on the web and was clearly concerned the company was wasting money. The CEO calmly explained that they were using ReTargeter and they all had a good laugh.
StickerJunkie–
StickerJunkie, a sticker company started by a well known entrepreneur, recently launched a ReTargeter campaign as a stand alone marketing test. What they noticed was truly awesome, not only was there an overall increase in brand awareness and conversions directly from the banners, there was also a general increase in conversions across the site including lifts in direct and search traffic. The most interesting result was an increase in high value orders. The big spenders were taking longer to decide on the purchase and were also visiting competitors sites. These particular folks eventually decided to purchase with StickerJunkie as they saw the ads everywhere.
Contact us today to learn how ReTargeter can help you.
At ReTargeter we work with a clear understanding of our clients marketing funnels so that we can increase traffic, brand awareness and sales. Included below is one basic approach to the internet marketing funnel that has proven effective for many companies. We would love to hear your thoughts and best practices in the comments section.
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Top of the Funnel – Driving Traffic
SEO (Search Engine Optimization)
Great site for insights into SEO basics and new trends – http://www.seomoz.com/
SEM (Search Engine Marketing)
http://adwords.google.com & http://advertising.yahoo.com/smallbusiness/ysm
Links to your site
Get as many companies / people as possible to link to your site (with relevant keywords)
Blog
Update a blog regularly with relevant and interesting content for your audience
Facebook
Build a fan page and post regular updates; give some personality to your business
Twitter
Post updates that are relevant for your industry – avoid posting too often or posting blatant sales messages
Reach out to people via twitter by using the @ function or by adding them. Engage in conversation!
Use hashtags (example: #topic) that are relevant to your tweets so searchers will find your feed
PR / Direct Sales / Email Marketing
More “traditional” methodologies to drive traffic and interest to your site
Middle of the Funnel – Closing Sales
ReTargeter
www.ReTargeter.com – make sure your visitors never forget your brand
Email Marketing
Send monthly / weekly / quarterly updates with valuable content to your list of contacts
Also use auto-responders for people who are interested and submit an email
Post Sale – Creating trust and word of mouth
Facebook & Twitter & LinkedIn
Connect with your clients on various social media platforms to stay connected
Testimonials
Get testimonials for the site, twitter, facebook and/or the blog
Want a chance to win two months of free retargeting for your company or your favorite charity? Just include “#retargeter” in a tweet and you are automatically qualified. ReTargeter will pick a random winner after 30 days, to be announced on August 15, 2009!
Get free advertising or support your favorite cause. It’s simple, fast, and free.
Let the games begin!
#1: Keep It Simple! – Have one simple message and a clear and powerful image
#2: Buttons Increase CTR – A succinct call to action within a button is ideal
#3: Honesty Is The Best Policy – Make your offer and/or value proposition clear and honest
#4: Give It Away – Hold a promotion or have a contest, give away free products
#5: Beauty Sells – Shameless but true, a picture of an attractive person increases CTR
#6: Be BOLD – Use a powerful headline: get people to think / react & then click
#7: No White Backgrounds – They blend in with the page & don’t allow your ad to pop
#8: Stay Relevant! – Have ads that are relevant to current events or important new trends
#9: Iterate! – Keep trying new ideas & ads until you find one that works for your users
#10: Your Ideas? – We would love to hear from you!! What are your thoughts / best practices?!
We met some great people at the Annual TechCrunch August Capital event which was a blast as always! Great to see innovative new ideas, people and companies from across the world. Check out a few fun pictures below:
Here is a link to the event: TechCrunch August Capital Re-Cap
Arjun Dev Arora (President of ReTargeter) was recently interviewed on The Business Makers Show. Here is the summary and a link to the audio:
Arjun Arora is a third generation entrepreneur and always knew he would start his own business. After taking classes in entrepreneurism at UC Berkeley, Arora tried several jobs before he took the leap. Russ visits with the founder of Retargeter, an Internet advertising company that works by “tagging” visitors to a Web site, then following them around on the Internet and presenting ads after they leave the site. This makes for a very focused effort, giving customers a chance to see ads for the sites they just visited. Arora launched his company in April and, one month later, has advertisers and is cash-flow positive.
