ReTargeter Blog

One of the key best practices for retargeting is rotating the ads you show your retargeted users.  Retargeting’s greatest strength is its ability to keep your brand top of mind as your users browse the web.  However, retargeted ads become significantly less effective if you serve up the same ad creative month after month. Here [...]

Check out our weekly roundup of the best articles in political advertising. Obama Outspent Romney on Web Ads 2 to 1 How Low Can You Go? Why the $3 Email Ask is Working Obama, GOP Take Stimulus Debate Online Mitt Romney, Rick Santorum Sell Nostalgia in Michigan Sign up for our newsletter to get the [...]

Here’s our weekly roundup of the best articles in digital marketing this week. Multichannel Campaigns Increase Reach, Branding Potential Facebook-Connected Users 9x More Likely to Engage With, Share From E-commerce Sites 11 Ways to Give and Get Customer Love Put Your Customer on the Product Rules for the Social Era Sign up for our newsletter [...]

Every year for the last few, we’ve heard proclamations that this year will be year of mobile. To some extent it’s hyperbole, but to some extent it’s true. 43% of American cell phone users own a smart phone, and 62% of all 25-44-year-olds own smartphones. That number grows every day. Forrester predicts that by 2016, one billion people will be using smartphones. [...]

“All this worldly wisdom was once the unamiable heresy of some wise man.” Henry David Thoreau So you’ve mastered paid search. No one else quite dominates keywords quite like you can. Your business is doing well – heck, probably even growing at a tremendous rate. At this point, you’re thinking about how to further this [...]