We have recently implemented view-through and click-through conversion tracking for our clients. This means we now know exactly how many people bought something (or completed a lead form) because they clicked on or saw a ReTargeted ad.

One of our clients, a company that sells dog food and other pet related products online, recently implemented our new conversion tracking system.

We saw some interesting results for the sales ReTargeter helped generate:

• <10% of the sales came directly from clicks on the ads
• ~40% of the sales came within 48 hours of someone seeing an ad
• The remainder of the sales were generated by somone who had seen an ad more than 48 hours ago

We were also able to share with our clients which ads led to the most conversions.

Happy New Year! I wanted to take this opportunity to thank everyone for their support in 2009, we had an amazing year, and are looking forward to even bigger things in 2010!  We are working hard on various ways to continue to improve the experience going forward.

We were fortunate enough to have ran interesting and impactful campaigns for amazing companies/people in 2009.

Check out a small sample here: http://www.retargeter.com/clients

So what’s coming in 2010? We are working on creative products and partnerships that will provide our clients with more ways to stay in front of their users. A little too early to tell you now, but check in with us in the coming months to see what we’ve got cooking.

Hope you have a wonderful and fruitful year!