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Marketing 2.0 - Flowtown + ReTargeter Arjun

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Monday Apr 19

I am going to highlight a few innovative and interesting ways to leverage new marketing technology over the course of the next few posts. We have seen a recent influx of buzz around the importance of a Facebook Fan and how much a Fan is potentially valued at. The importance of the Facebook Fan count, makeup and engagement level is undeniably going to be a large concern for digital marketers in 2010 and beyond. An interesting mashup (if I may) of technologies to increase not only the number of fans but also the number of engaged fans is to combine both Fan ReTargeting with hyper targeted emails from Flowtown. This is how it would work:

1) Load all of your company’s email contacts into Flowtown.
2) Create an email campaign only to those people in your list who are on Facebook. Yes, Flowtown allows you do this. Amazing.
3) Before you hit send, sign up for Fan ReTargeting.
4) Take the code from Fan ReTargeting and place it into the footer of your HTML Flowtown email.
5) Now when you send out that blast, not only are folks going to potentially become a fan through the message in your email but they will also be tagged for Fan ReTargeting.
6) The folks who open the email (and only those folks) will see ads encouraging them to become fans of your brand.
7) Increase your fan count dramatically!

Look for more in the Marketing 2.0 series from ReTargeter in the coming weeks.

ReTargeter: We eat our own dog food and help sell it! Arjun

4 Comments latest by Retargeter.com | Internet Retargeting | Self-Serve Ad Network Focused On Retargeting » Blog Archive » ReTargeting with a Freemium Model: Long Term ROI

Monday Feb 8

We have recently implemented view-through and click-through conversion tracking for our clients. This means we now know exactly how many people bought something (or completed a lead form) because they clicked on or saw a ReTargeted ad.

One of our clients, a company that sells dog food and other pet related products online, recently implemented our new conversion tracking system.

We saw some interesting results for the sales ReTargeter helped generate:

<10% of the sales came directly from clicks on the ads
~40% of the sales came within 48 hours of someone seeing an ad
The remainder of the sales were generated by somone who had seen an ad more than 48 hours ago

We were also able to share with our clients which ads led to the most conversions.

PS: We can also track the total dollar value of the sales to see how that compares to other channels.

ReTargeter in 2010: Bigger, Faster, Stronger Arjun

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Monday Feb 8

Happy New Year! I wanted to take this opportunity to thank everyone for their support in 2009, we had an amazing year,Ā and are looking forward to even bigger things in 2010! Ā We are working hard on various ways to continue to improve the experience going forward.

We were fortunate enough to have ran interesting and impactful campaigns for amazing companies/people in 2009.

Check out a small sample here:Ā http://www.retargeter.com/clients

So what’s coming in 2010? We are working on creative products and partnerships that will provide our clients with more ways to stay in front of their users. A little too early to tell you now, but check in with us in the coming months to see what we’ve got cooking.

Hope you have a wonderful and fruitful year!

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