Case Studies

Zendesk is a web based customer support software company with a pretty keen ticket management system and a strong customer community. Offering a variety of products from starting from a free trial to three paid tiers, Zendesk began using ReTargeter with the hopes of achieving a strong direct ROI, as well as obtaining additional branding.

"ReTargeter has been a great addition to our marketing mix." Jacob Meltzer | Online Marketing Manager of ZenDesk

Over a one month period in September 2010, Zendesk’s ReTargeter campaign performed outstanding results with a total of 43 unique visitors who visiting their website, clicking on a ReTargeted banner ad, and converting immediately. Furthermore, 364 additional unique visitors were influenced by a ReTargeted banner ad and converted without directly clicking on the banner ad. Lastly, within that one month period, Zendesk received an enormous branding value as their ads performed a .23% clickthrough rate.

Tim Ferriss is one of the most influential writers of our generation. He’s been described of as "the Indiana Jones of the digital age." He's the author of The 4-Hour Workweek, a #1 New York Times Bestseller, and his new book, The 4-Hour Body. Being named Wired Magazine's "Greatest Self-Promoter of All Time," Tim puts a lot of effort toward social engagement with his audience, so when he learned about Fan ReTargeting, he jumped on the chance to test it out.

"Fan ReTargeting is an innovative product that converges online display ads with social media." Tim Ferriss | New York Times bestselling author of The 4-Hour Workweek

Using Fan ReTargeting, Tim was able to encourage visitors of his blog to 'Like' him on Facebook. Over a 25 day timespan, Tim's campaign increased his Facebook 'Likes' by 7.03%, and his effective cost per fan backed out to $0.54. Aside from this, Tim received a huge branding value from this campaign, as his audience would see his Fan ReTargeting impressions across over 98% of ad inventory across the web.

Crowdcast is an interesting tool that offers social insight within a corporation. With a form of virtual currency, employees are able to place bets on internal forecasting questions – effectively crowdcasting answers for many of the questions a corporation could have.

For Crowdcast, using ReTargeter to scale its brand offered:

1. Buzzworthy presence on the most visited sites
2. Retention of bounced visitors
3. Great Value

This mix of quantitative and qualitative results from ReTargeting easily solved Mat’s brand scaling problems. With the help of ReTargeting, Crowdcast’s product has been enjoyed by companies like Electronic Arts, Hallmark, and General Motors.

"ReTargeting makes us look bigger, it makes us look like we spend more money than we actually are." Mat Fogarty | CEO of Crowdcast

Get Satisfaction is a leading online customer community platform that companies use to grow and engage their customers through for customer support, idea submission, marketing and sales questions, and for capturing positive feedback. Using a freemium conversion funnel, Get Satisfaction focused much of their traffic driving strategies around search, social media, blogging and content community. Display advertising played no part in their marketing strategy.

"I like using ReTargeter because they have made it simple and cost effective. Not only does retargeting work but I can measure the ROI in any given month as a function of how many conversions we generate." Jeff Nolan | VP Product Marketing at Get Satisfaction

When the display retargeting opportunity was presented to them, Get Satisfaction was a bit skeptical, but figured they’d give it a test. After achieving an initial ROI during the first month, Get Satisfaction was able to leverage ReTargeter’s optimization engine and support team to grow 104% ROI over the first month, and 160% ROI over the second month, and a 248% ROI over month.

The Clean Program is a detoxification diet that promotes a healthful diet and lifestyle through a 21 day program. They use ReTargeter to stay in front of their traffic and give them additional chances to purchase their product.

The Clean Program spent $1,000/month on ReTargeting their current traffic. With a price point of their product at $350, their ReTargeting campaign helped drive 40 conversions, totalling up to $14,000 of revenue from ReTargeting in June.

June 2010 Breakdown

• Spend = $1,000
• Return = $14,000
• ROI = 1,400%

"We have a niche audience for our products, so it makes sense to only target the people visiting our site because they've already shown they're interested in us. ReTargeter is amazing at bringing back bounced traffic and adding additional sales." Ben Tseitlin | The Clean Program

SmileyCookie.com is located in Pittsburgh, PA, and is one of the fastest growing online brands for specialty and novelty cookie treats. All of their cookies are freshly baked, hand-iced, trans-fat-free, nut-free, and kosher. Additionally, cookies are sold year round to reflect holidays, and can be customized for celebrations and sports teams. This gives them a very broad target audience that can be difficult to segment.

"ReTargeter has been an awesome addition to our marketing mix. For a product like ours, retargeting has proven to be instrumental in following up with our customers and generating additional sales." Adam Golomb | Director of E-Commerce at Smiley cookie

During November 2010, Smiley Cookie was able to complement their initial traffic driving efforts using ReTargeter. By retargeting their search, email marketing, PPC, social, and comparison shopping engine traffic, Smiley Cookie was able to reach their benchmark ROI of 5x with ReTargeter in November with 42 retargeted conversions. Additionally, Smiley Cookie was able to nearly double their conversion goal in December, and have more than tripled it in January due to continually building their segment pool and through creative and landing page A/B testing.

ad:tech is touted as “the event for digital marketing.” Their international series of conferences and exhibits for interactive advertising and technology scales across 7 countries and 9 cities throughout the year, and attracts some of the most accomplished keynote speakers, such as Ariana Huffington, Guy Kawasaki, and Antonio Lucio.

“We saw many conversions on our end with the revenue associating to this campaign. It’s one of the most successful [campaigns] for us this year.” Sejal Badani | Marketing Manager at ad:tech

After using a retargeting solution for a few of their 2010 events, ad:tech decided to switch over to ReTargeter’s Incredible Network for promoting their 2011 San Francisco and New York events.