#1: Keep It Simple! – Have one simple message and a clear and powerful image

#2: Buttons Increase CTR – A succinct call to action within a button is ideal

#3: Honesty Is The Best Policy – Make your offer and/or value proposition clear and honest

#4: Give It Away – Hold a promotion or have a contest, give away free products

#5: Beauty Sells – Shameless but true, a picture of an attractive person increases CTR

#6: Be BOLD – Use a powerful headline: get people to think / react & then click

#7: No White Backgrounds – They blend in with the page & don’t allow your ad to pop

#8: Stay Relevant! – Have ads that are relevant to current events or important new trends

#9: Iterate! – Keep trying new ideas & ads until you find one that works for your users

#10: Your Ideas? – We would love to hear from you!! What are your thoughts / best practices?!